https://krystalhinckley.com/connect daily 0.75 2023-05-12 https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/3276b09a-5de1-432e-ba49-81fb32fc6c95/P1010941.jpg Connect - Hey there — I’m Krystal I am a ui/ux web designer that has been known to occasionally dabble in brand identity design. I’ve been working in a professional creative landscape nearing a decade now, and have found my most fulfilling projects were those which allowed me the space to research and connect with users, clients, and strangers on a deeper level. I welcome any challenge and always look for new ways to learn from each and every project. I love building and bonding with communities. I have been involved with the local AIGA Upstate NY chapter since 2014; I actively connect with and mentor students from my alma mater; and I co-founded a local Albany chapter of the Hexagon UX organization. —— When not designing, I am teaching myself how to safely strip lead paint, or repair cracked plaster walls in my 1890s Folk Victorian home with the help of my husband and three cats. I am lucky enough to live in Troy, NY — a richly historic city that fuels my budding interest in historic preservation and old home restoration. Find me at a flea market or architectural salvage when I’m not behind a monitor. https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Connect https://krystalhinckley.com/portfolio daily 1.0 2023-11-13 https://krystalhinckley.com/portfolio/atlantic-city-blackjacks monthly 0.5 2021-10-17 https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1603761512605-T2R2HUOO3W4ZGBTQY5MI/logo_on_black.jpg Portfolio - Atlantic City Blackjacks - Branding Full logo https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1603762045851-09KR98S0T443P7LMW5QM/jax.gif Portfolio - Atlantic City Blackjacks - Branding “Jax” the mascot, running with the team flag across the branded end zone https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1603761915568-8GKT2OYEY73GU7YLXHHX/acbj_logo_evolution.jpg Portfolio - Atlantic City Blackjacks - Branding Logo progression - initial digital sketch to final logo. Initial sketch was most reminiscent of the Jack character on a playing card, holding a football in place of a sword. This wasn't dynamic enough, and the reference didn't read entirely, but the sharp edginess carried the logo to its eventual form. https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1603761855664-APX7A5YK0S7HVIVF3QVB/logotype.jpg Portfolio - Atlantic City Blackjacks - Branding Wordmark https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1603761878951-AJPGP3VYWGOAX2X0S8BU/merch_mock.jpg Portfolio - Atlantic City Blackjacks - Branding Merch mockups https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1603762088211-3UKE1U4ET01SGPGSKHDO/acbj_jax_mascot.jpg Portfolio - Atlantic City Blackjacks - Branding Still shot of the team mascot “Jax” based off the logo https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1603761787164-XOWX9QEF3KJ9D6KKA5A1/logo_1c_on_grey.jpg Portfolio - Atlantic City Blackjacks - Branding Knockout version of the icon, aka “Jax” https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1603761536754-3BM40BXWSZC1BCOX1MRH/logo_on_uniform.jpg Portfolio - Atlantic City Blackjacks - Branding Final uniform design mock https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1603761744857-9YAX5F49VM0IFN0NIXNW/players_photo.jpg Portfolio - Atlantic City Blackjacks - Branding Game day photo of the team showcasing the uniforms and helmet design https://krystalhinckley.com/portfolio/bcnys monthly 0.5 2021-10-17 https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1603936760799-H56T9V4OEJ5OAZXPU259/pixelbook_mockups.png Portfolio - Business Council of New York State - Website Redesign Homepage mockup laptop & mobile https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1603933375861-3KIP3LJ891YS8L59W183/bcnys_wireframe.jpg Portfolio - Business Council of New York State - Website Redesign Initial mid-fi Sketch wireframes https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1603937598656-92RI3SHES14P0PMG1UL7/final_web_montage.jpg Portfolio - Business Council of New York State - Website Redesign Homepage, Yearly Budget Overview page, Insurance, Customer Service page https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1603935185207-OIOBTM2NWC5BTFZD2XZD/Screen+Shot+2020-10-28+at+9.31.42+PM.png Portfolio - Business Council of New York State - Website Redesign Web Content Style Guidelines excerpt https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1603935142347-DL4PKLNSN3GPKLW5GWY5/Screen+Shot+2020-10-28+at+9.31.26+PM.png Portfolio - Business Council of New York State - Website Redesign Web Content Style Guidelines excerpt https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1604151077810-U0O5PWTE76HXM03WF3UI/bcnys_site_arch_sketch.png Portfolio - Business Council of New York State - Website Redesign Initial Site Architecture work - existing structure written on tabloid newsprint, marked and labeled for reorganization https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1603933465262-HI0IGC8KFVTN45A8F4GS/tablet_nav_full.gif Portfolio - Business Council of New York State - Website Redesign Hi-fi tablet navigation animated prototype https://krystalhinckley.com/portfolio/mhhs monthly 0.5 2023-04-28 https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1604201345691-J6RGQGWKL9BNQSL2J140/screencapture-projects-invisionapp-boards-AW3BGMUUHQDFE-2020-10-31-23_28_17.png Portfolio - Mohawk Hudson Humane Society - Website Redesign Initial Mood Board, delivered in InVision https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1604201861865-DD0RLE0MFCTYO0DF6CC1/design_system_1.jpg Portfolio - Mohawk Hudson Humane Society - Website Redesign Initial design system presented to client https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1604201684789-0IFVNPJCQHQH9H7NBF9H/MHHS_Facts_Figures_InUse.png Portfolio - Mohawk Hudson Humane Society - Website Redesign Facts and Figures component, featuring a custom icon set https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1604201722855-9B5GMM2P99T9M8PI4PAK/mobile_ui_mock.jpg Portfolio - Mohawk Hudson Humane Society - Website Redesign Mobile UI mockup https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1604285858282-8YJ62YRAL914EQZNV4O8/mhhs_imac_Mockup.jpg Portfolio - Mohawk Hudson Humane Society - Website Redesign - Initial Hi-Fi homepage mockup Hi-Fi homepage mockup https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1604201192590-XVP24U8WOL5DUYZT4OFG/featured_events.jpg Portfolio - Mohawk Hudson Humane Society - Website Redesign Featured Events content card examples https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1604201580593-ZOQXQLDS0OSCDUJUUGKG/old-v-new-mhhs.jpg Portfolio - Mohawk Hudson Humane Society - Website Redesign Old site layout versus new https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1604201545698-MB1JUIHESA3596SF58JA/mhhs_event_calendar.jpg Portfolio - Mohawk Hudson Humane Society - Website Redesign Event calendar https://krystalhinckley.com/portfolio/dfc monthly 0.5 2021-10-17 https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1604930834734-QLA0D98099ZIP7465V3I/dfc_comma_stationary.jpg Portfolio - Dear Future Colleagues - Branding Letterhead/Business Card mockup https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1604930741012-XHXCS8JAUY4WGRMJN0CA/dfc_twitter_comma.jpg Portfolio - Dear Future Colleagues - Branding Social media graphics example https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1604340705172-KGMD97B6S1F8DHXRBDP3/dfc_initial_sketch.jpg Portfolio - Dear Future Colleagues - Branding Initial sketch, exploring the idea of the comma but also a letter https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1604284949453-XBQAYK4ARBDT4R5OJSVS/dfc_logo_blue.jpg Portfolio - Dear Future Colleagues - Branding Final logomark https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1611094830019-T6RG7B74MG4TN4WH7SIA/dearfuturecolleague_shot.jpg Portfolio - Dear Future Colleagues - Branding https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/1611094998020-JKMEJDTDGNBX1W8G8O03/dfc_social_example.png Portfolio - Dear Future Colleagues - Branding https://krystalhinckley.com/portfolio/oag monthly 0.5 2023-04-28 https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/959840da-ecd9-473a-bdbe-672e3dbe157e/screen_mock_line_browser.jpg Portfolio - Office of the New York State Attorney General - Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/caf28666-b6f4-45c9-8f26-6a07d6283925/whiteboard_work_2.png Portfolio - Office of the New York State Attorney General - Website Redesign https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/42c26327-1c3c-4f22-835d-1f2d5344ba5e/Screen+Shot+2023-04-19+at+8.26.42+PM.png Portfolio - Office of the New York State Attorney General - Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/9cf17a3c-06df-477d-9acb-b7d538f60da0/design_system_OAG_presentation.jpg Portfolio - Office of the New York State Attorney General - Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/462b9c81-87d4-48a2-8af0-6c826028cf96/whiteboard_work_1.png Portfolio - Office of the New York State Attorney General - Website Redesign https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/8e85bb27-31c3-44a7-94af-aa0ea6f91fea/design_system-short.jpg Portfolio - Office of the New York State Attorney General - Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/fb6eef22-d7bd-4ede-a14a-b7bd991c8d37/IMG_0171.jpg Portfolio - Office of the New York State Attorney General - Website Redesign https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/53624382-93d9-470e-9753-0e54e4001ab9/oag_final_mock_big.jpg Portfolio - Office of the New York State Attorney General - Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://krystalhinckley.com/portfolio/imaging monthly 0.5 2023-05-15 https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/b8695654-8a9c-4532-960a-91dcb81928a2/Screen+Shot+2023-04-29+at+8.37.30+PM.png Portfolio - Women's Medical Imaging Website Design - Initial lo-fi wireframe mockups Hi-Fi homepage mockup https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/3b295af8-f2f1-4900-a0aa-422a308f0a04/akira_page_layouts.jpg Portfolio - Women's Medical Imaging Website Design Desktop page layouts in Sketch https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/83c531de-90a5-4a50-aedf-8914619da1cb/Screen+Shot+2023-04-29+at+8.39.57+PM.png Portfolio - Women's Medical Imaging Website Design https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/4e44d19c-21b8-4ab1-9e68-ce7b2c856d6e/akira.png Portfolio - Women's Medical Imaging Website Design Akira homepage https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/5b56b6e9-6e9e-4f1e-8531-220b56c1c73e/Screen+Shot+2023-04-29+at+8.40.11+PM.png Portfolio - Women's Medical Imaging Website Design https://images.squarespace-cdn.com/content/v1/5f97671f7567dd7033c49ae1/19919037-6031-442f-8ab9-24fdca8d46ab/Screen+Shot+2023-04-29+at+8.39.29+PM.png Portfolio - Women's Medical Imaging Website Design